Carla Morton | About Carla
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Carla Morton is an ICF Credentialed Leadership and Development Coach, certified through New Ventures West in San Francisco and a Credentialed Facilitator with The MMS Worldwide Institute. She is a Co-Founder of The MMS Institute of Northern California which offers ICF Credentialed Coach Trainings and personal development workshops, created by The MMS Institute. Her specialty is to support business leaders and professionals through critical changes in their professional and personal lives, so they can thrive as fully integrated, take-charge rockstars.


Carla obtained her Psychology degree from Dominican University in Marin County before embarking on an 18 year career as an executive recruiter working with Fortune 500 and start-ups throughout the US. She witnessed the struggles and the joys of the candidates whom she worked, and realized her knack at assessing a person’s state of mind as well an ability to foresee and coach individuals through potential roadblocks throughout these transitions in their careers and their personal lives.


Never one to work a single track career herself, Carla also launched several start-ups in a variety of industries, including BrandHabit, a Silicon Valley angel-invested fashion internet directory, as well as ASPIRE, an Employee Wellbeing Company.


Early in her career, Carla founded Go Fish!, a successful executive recruiting company. As the CEO of Go Fish! she directed a staff of four and recruited for a variety of early stage start-ups such as eGain and Cetrus, and had long relationships with Visa, Schwab, Wells Fargo and Autodesk.


As a serial entrepreneur and founder, Carla has been responsible for conceptualizing and writing the business plan for several companies. She has raised angel investment money, recruited advisory boards, has had full P&L responsibility, as well team hiring, and day-to-day operational management.


Her coaching practice includes Business Leaders, Entrepreneurs, Executives and Individuals from such companies as IBM, Bank of the West, Meals-on-Wheels, McGuire Real Estate, Autodesk and Open DNS.


Carla lives in Marin County and has offices in San Anselmo, as well as in San Francisco. She is the mother of a 16 year old daughter and enjoys the outdoors as well as travel in developing countries. She is an avid hiker and practices yoga and meditation. She is a volunteer for Save the Waves, a coastal conservation non-profit organization in The Bay Area.


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